Photography by Nimmy

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Photography by Nimmy
A content proposal for She Paints & Co
Prepared for She Paints & Co

One shoot. A month of content.

A female-led crew doing beautiful work across Northland, and hardly any of it is being seen. Here is what a month of content, made properly, could do for you.

The transformationsThe women on the toolsThe craft & detailHomes you love coming home to
Since 2010Trusted across Northland
50 : 50Women & men on the crew
1 shootTurned into a month of posts
Dark
Why now

You are doing the work. Now let people see it.

She Paints & Co has a story most Northland trades would love to have: a genuinely female-led crew, a decade of flawless finishes, and clients who come back. The gap is not the work. It is that the work is finishing on the wall and never making it onto a feed.

159
Instagram followers today. A brand this good should be reaching far more of Northland.
50:50
A women-in-trades story that stands out instantly. This is your unfair advantage, and it is barely on camera.
14 yrs
Of before-and-afters sitting on phones. A library of proof waiting to be turned into content.

The idea is simple. One relaxed shoot a month on a live job, then I turn that single visit into a month of scroll-stopping content that sounds like you and shows off the craft. No stock, no filler, no chasing your crew for phone photos.

What we capture

Four colours in your content palette.

Every month draws from these four. Together they build a feed that feels considered, warm and unmistakably She Paints & Co.

01 · Transformation

The transformations

Before and after, the tired room and the reveal. The single most shareable thing a painter owns, shot so the difference is undeniable.

Reels, carousels, the posts people save and send to a partner.
02 · The crew

The women on the tools

Your point of difference, on camera at last. Real portraits and candid moments of the crew doing skilled work with pride. This is the story no competitor can copy.

Team spotlights, Women in Trades posts, the human face of the brand.
03 · The craft

The craft & detail

The cut-in line, the loaded brush, the perfect edge, the tin of Resene. Texture and detail that quietly says these people are meticulous.

Slow-motion detail clips, satisfying process, quality proof.
04 · The home

Homes you love coming home to

The finished space, styled and warm. Your tagline made real, and exactly the aspirational imagery that turns a scroll into an enquiry.

Portfolio hero shots, website imagery, Google Business, ads.
The method

One shoot becomes a month.

A single visit is not one post. Sorted well, it is three or four weeks of content across three jobs your feed needs to do: get seen, build trust, and get you booked.

Get seen

Reach

The scroll-stoppers that put She Paints & Co in front of new Northland eyes.

  • Before & after reveal reel
  • A satisfying detail clip
  • Feature-wall moment
Get trusted

Proof

The posts that make a homeowner think, these are the ones I want in my house.

  • Meet-the-crew spotlight
  • Behind the prep & care
  • Eco / Resene credentials
Get booked

Action

The gentle nudge that turns a quiet admirer into an enquiry in your inbox.

  • Finished-home hero + CTA
  • Testimonial over the work
  • Booking-season reminder
Every month

What lands, every single month.

One flat package, predictable and yours to keep. Here is exactly what you get for your monthly rate.

One content shoot on a live job, around 90 minutes, worked around your crew.
Fifteen edited images you choose yourself from a full gallery, not a fixed set.
One short-form video cut for reels and stories.
The full edited gallery to pick from, so nothing good goes to waste.
A shared content plan so every shoot has a clear purpose.
A growing library you own and reuse across web, Google and ads.
A month, sorted
Fifteen images and one video is roughly three to four weeks of posts, spread across get seen, get trusted and get booked.
The first quarter

A colour card for the season ahead.

A loose three-month arc so every shoot builds on the last, instead of starting from scratch each time. Tap a month to open it. We shape it around your real jobs.

01

Month one · Meet the crew

+

Introduce the faces of She Paints & Co and lead with the women-in-trades story. Portraits, a first transformation, and the brand finally has a feed that looks like itself.

Crew portraitsFirst transformationWomen in TradesFounder story
02

Month two · The work up close

+

Lean into process and detail on a bigger job. Satisfying reels, the prep and care most people never see, and the proof that earns trust.

Process reelDetail clipsPrep & careEco credentials
03

Month three · Finished & booked

+

A flagship transformation, styled finished-home imagery and a client testimonial, timed to catch the spring and summer booking rush.

Flagship revealStyled homeTestimonialBooking push
A starting point

Your first shoot, pencilled in.

Nothing locked. This is just to show how easy month one could be. We pick a live job with a good reveal, and I work around your crew so no one loses a day on the tools.

Idea, not booked

A day on the tools

One occupied residential repaint with a strong before-and-after, ideally a feature wall or a fresh exterior. Around ninety minutes on site, shot to feel warm and unstaged. You keep painting; I keep out of the way.

From this single visit you would walk away with roughly fifteen edited images and one short-form video, enough to carry a full month.

How the visit flows
  • 0:00Arrive, quick look around, grab the untouched before frames
  • 0:15The crew at work, wide and close, the women on the tools
  • 0:45Craft and detail, the cut-in, the brush, the tin, the edge
  • 1:05Two quick crew portraits for the spotlight posts
  • 1:20The reveal, finished and styled, the hero shots
The look

The feeling we are going for.

Warm, natural light. Real texture. Nothing sterile or corporate. A living mood board would sit here so we stay on the same page before every shoot.

Before / afterCrew at workDetailFinished homeFeature wallPortraitThe tin

In the live version this becomes your real Pinterest board, updating as we add pins together.

Your gallery

The work, and a little extra.

Once we shoot, your delivered images live here to download any time, as many times as you like. And if you want it fully done, the ready-to-post pack unlocks below.

Your images, hereDelivered galleryDownload any time
🔒

Your ready-to-post pack

Captions in your voice, simple graphics and a month's posting calendar. Locked until you add it on, then all you do is press share.

Unlock the add-on
The partnership

Simple, monthly, built to grow with you.

One flat monthly rate. A shoot a month, a gallery to choose from, and content that keeps working long after I have left the job.

Recommended starting point

The Monthly Content Partnership

$850/ month + GST
  • One content shoot each month on a live job
  • Fifteen edited images, chosen by you from a full gallery
  • One short-form video for reels and stories
  • A growing library you reuse across web, Google & ads
  • A shared plan so every shoot has a purpose

Three-month minimum so the story has room to build. A discounted ongoing rate. Any single month can be bumped up to a bigger package when a job deserves it.

Half Day
$2,500 / month · with video

Around four hours and roughly sixty images. For months with a big commercial job or multiple sites.

Full Day
$3,850 / month · with video

A full day, around a hundred and twenty images. A complete campaign refresh when you want to go all in.

Options & add-ons

Mix it to suit the season.

The monthly partnership is the backbone. These sit alongside it, for the months you want more, or if you would rather start with a single shoot.

Single content shoot
$450 / hour · 2 hour minimum

A one-off when you just need fresh images, with no monthly commitment.

Video add-on
From $350

Add a short-form video to any photo shoot, cut for reels and stories.

Event coverage
From $1,250

Awards nights, open homes, team days. Two hours on site plus a video.

Captions in your voice
From $200 / month

I write the words to match the images, in the She Paints tone.

Ready-to-post pack
Around $500 / month

Captions, simple graphics and a posting calendar. The most popular add-on.

Fully done-for-you
$800 to $1,200 / month

I plan, caption and schedule it all. You just approve and it goes out.

The fine print, kept honest.

Three-month minimum. Long enough for the story to build, not a year-long lock-in.
A discounted ongoing rate. The monthly sits well below one-off shoot pricing.
On your schedule. Northland-based, worked around your jobs and your crew.
Yours to keep. Every gallery stays downloadable, and the library only grows.

All figures are +GST and indicative. We confirm the exact package together once we know which jobs are coming up. Around a decade of experience behind the lens.

Ready when you are

Let's make month one.

If this feels right, the next step is easy: a quick chat about which job to shoot first, then I take it from there.